Prepared by · March 2026

Platform Authority
Mapping Strategy

Jenkins Restorations — National SEO Content Roadmap

24 Locations · 15 States · Founded 1975 · Employee-Owned

254K+ Combined Monthly Searches
5 Pillar Topics to Own
60 Total Content Pieces
30 Mo Publishing Timeline

The Framework

What Is the P.A.M. System?

P.A.M. — Platform Authority Mapping — is KM Digital's proprietary framework for building topical authority at scale. Rather than chasing individual keywords in isolation, P.A.M. organizes content into tightly structured clusters where every piece reinforces the others.

How It Works

Each content cluster is built around a Pillar Topic — a broad, high-volume service keyword that defines a category Jenkins owns. Surrounding each pillar are 12 Sub-Topic Posts, each targeting a narrower keyword within that topic.

Every sub-topic links back to the pillar page, and the pillar links down to each sub-topic. This internal linking architecture is what creates compounding authority over time. Jenkins does not just rank for one keyword per service — Jenkins becomes the recognized authority for an entire topic.

Why This Matters for AI Discovery

Google's AI Overviews and conversational AI platforms (ChatGPT, Perplexity) pull answers from sites that demonstrate deep, consistent expertise on a topic. A site with 13 interlinked pieces on mold remediation will be cited far more often than a site with one service page.

P.A.M. is specifically designed to make Jenkins the source AI platforms reference when homeowners and business owners ask about property restoration.
Publishing Cadence: Each pillar cycle runs 6 months — 1 pillar post + 12 sub-topic posts published within that window. Pillars are introduced sequentially so domain authority compounds from one topic to the next over 30 months, with all 5 complete clusters live by the end of Month 30.

The 5 Pillars

Pillar Topics at a Glance

Selected using live Ahrefs keyword data to identify the highest-volume, most commercially relevant topics tied directly to Jenkins' core service lines. Traffic Potential reflects total monthly traffic the #1 ranking page captures across all related keywords.

Pillar 01 · Mo 1–6 Mold Remediation
92KVol/Mo
KD 34Difficulty
52KTraffic Pot.
$7.00CPC
Pillar 02 · Mo 7–12 Water Damage Restoration
69KVol/Mo
KD 45Difficulty
118KTraffic Pot.
$1.90CPC
Pillar 03 · Mo 13–18 Fire & Smoke Damage
53KVol/Mo
KD 18Difficulty
36KTraffic Pot.
$3.00CPC
Pillar 04 · Mo 19–24 Flood Damage Restoration
25KVol/Mo
KD 31Difficulty
126KTraffic Pot.
N/ACPC
Pillar 05 · Mo 25–30 Storm Damage Repair
15KVol/Mo
KD 0Difficulty
14KTraffic Pot.
$0.30CPC
# Pillar Topic Vol/Mo KD Traffic Potential CPC Service Link
1Mold Remediation92,0003452,000$7.00Mold Remediation & Removal
2Water Damage Restoration69,00045118,000$1.90Water Damage Restoration
3Fire & Smoke Damage Restoration53,0001836,000$3.00Fire Damage Restoration
4Flood Damage Restoration25,00031126,000N/AWater / Flood Services
5Storm Damage Repair15,000014,000$0.30Storm Damage Repair

Ahrefs Competitor Analysis · March 2026 LIVE DATA

Competitive Landscape

Data pulled live from the Jenkins Restorations Rank Tracker project in Ahrefs. Competitors set: Servpro, Belfor, ServiceMaster Restore, and Paul Davis.

Domain Authority & Traffic Benchmarks

Domain Domain Rating Organic Keywords Monthly Traffic Traffic Value (est.) Referring Domains
Jenkins Restorations 54 906 1,239 $981 848
Servpro7625,178621,101$2,501,55413,376
Belfor726,992164,016$481,9953,465
ServiceMaster Restore7217,130140,241$591,8023,993
Paul Davis665,48063,179$330,4022,495
About this data: All figures are pulled directly from the Jenkins Restorations Rank Tracker project in Ahrefs (March 2026). Organic Keywords is the total number of keywords a domain ranks for in the top 100 Google results. Monthly Traffic is Ahrefs' estimated number of monthly organic clicks based on keyword rankings, search volumes, and click-through rates. Traffic Value is the estimated cost of that same traffic if purchased via Google Ads — calculated by multiplying each keyword's estimated traffic by its cost-per-click. Both are modelled estimates and should be read as directional benchmarks, not exact figures.

What Each Competitor Ranks For — And What It Reveals

Servpro DR 76 · 25,178 keywords · 621K traffic/mo
The Market Leader. Even with DR 76 and 13,376 referring domains, Servpro sits at position 13 for 'water damage restoration near me' — a KD 15 keyword. Local intent rankings are not determined by raw domain authority.
KeywordPos.VolumeKD
water damage restoration3 ✓50,00032
mold remediation4 ✓50,00047
air duct cleaning near me5 ✓43,00027
water damage restoration near me1353,00015
air duct cleaning7 ✓52,00014
Belfor DR 72 · 6,992 keywords · 164K traffic/mo
The clearest data point in the analysis. Belfor (DR 72) ranks position 63 for 'mold remediation near me' — KD 4. A competitor with 18 more domain rating points than Jenkins cannot rank on page 1 because they haven't built a content cluster. Jenkins will.
KeywordPos.VolumeKD
water damage restoration7 ✓50,00032
tornado alley6 ✓44,00036
mold remediation2050,00047
mold remediation near me63 ✗38,0004
water damage restoration near me69 ✗53,00015
ServiceMaster Restore DR 72 · 17,130 keywords · 140K traffic/mo
The educational content model in action. ServiceMaster ranks #1 for 'how do wildfires start' (58K/mo, KD 2) — a purely educational piece driving 10,500+ visits/month. One content cluster, one topic, massive brand reach. This is P.A.M.
KeywordPos.VolumeKD
how do wildfires start1 ✓58,0002
water damage restoration services near me9 ✓33,0006
water damage restoration9 ✓50,00032
mold remediation near me2038,0004
tornado alley1244,00036
Paul Davis DR 66 · 5,480 keywords · 63K traffic/mo
The most direct benchmark. Paul Davis (DR 66) is only 12 DR points ahead of Jenkins. It ranks page 1 for 'storm damage restoration near me' (KD 2) and 'water damage restoration service' (KD 26). Jenkins at position 10 for the latter — one content cluster away from parity.
KeywordPos.VolumeKD
storm damage restoration near me7 ✓20,0002
water damage restoration service9 ✓20,00026
water damage company8 ✓19,00036
mold remediation near me1338,0004
fire damage restoration2229,00010

Keyword Gap Matrix

Page 1 (positions 1–10)
Pages 2–5 (positions 11–50)
Not ranking (top 100)
No data
Jenkins column is highlighted
Keyword (Volume/Mo) Jenkins Servpro Belfor ServiceMaster Paul Davis KD
water damage restoration (50K) 22 3 ✓7 ✓9 ✓15 ✓ 32
water damage restoration near me (53K) 46 ✗ 136970— 15
mold remediation (50K) — ✗ 4 ✓204533 47
mold remediation near me (38K) — ✗ —632013 4
fire damage restoration (29K) 44 ———22 10
storm damage restoration near me (20K) 8 ✓ ———7 ✓ 2
water damage restoration service (20K) 10 ✓ ———9 ✓ 26
flood damage restoration near me (20K) — ✗ ———— 12
Critical finding: 'Flood damage restoration near me' has 20,000 monthly searches, KD 12 — and none of Jenkins' four designated competitors are ranking in the top 100. This is an uncontested pillar-level opportunity sitting open right now.

3 Structural Advantages Jenkins Has Over Every Competitor

01
Unified Domain, Not Fragmented Franchises

Servpro, Paul Davis, and ServiceMaster are franchise networks where individual franchisees control their own web presence — inconsistent content quality, diluted authority. Jenkins publishes from one domain. Every P.A.M. piece builds authority for the whole company.

02
'Near Me' Rankings Are Still Wide Open

Even Belfor (DR 72) sits at position 63 for 'mold remediation near me' (KD 4). Local 'near me' rankings don't require the highest domain authority — they require the deepest content cluster. That's exactly what P.A.M. builds.

03
Flood Pillar Is an Undefended Territory

Not one of the four designated competitors ranks in the top 100 for 'flood damage restoration near me' — 20K searches/month, KD 12. Jenkins can claim this pillar entirely before any competitor builds the content to challenge it.

Content Blueprint

Pillar Deep Dives

Click any pillar to expand the full sub-topic blueprint. Each pillar includes 1 pillar post + 12 sub-topic posts (13 pieces total). Cards show target keyword, monthly search volume, difficulty, and content angle.

Intent key: Informational Researching / learning Commercial Comparing providers / costs Transactional Ready to hire / act now Local Location-based service search
1

Mold Remediation

Mo 1–6 92K vol · KD 34 ▾
Monthly Volume
92,000
Keyword Difficulty
34
Traffic Potential
52,000
CPC
$7.00
Mold remediation is the highest-volume keyword in Jenkins' entire service portfolio at 92K searches/month. The 'near me' variant alone drives 50K searches/month — a direct local intent signal that feeds Google's Local Pack and AI Overviews. Owning this topic first establishes Jenkins as the authority before tackling harder water and fire keywords.
#Blog Post TitleTarget KeywordVol/MoKDIntentContent Angle
PThe Complete Homeowner's Guide to Mold Remediationmold remediation92,00034InformationalPillar / Educational authority piece
1How to Find a Certified Mold Remediation Companymold remediation company50,00012LocalLocal search / conversion focus
2How Much Does Mold Remediation Cost? (2025 Pricing Guide)mold remediation cost3,2008CommercialCommercial intent / FAQ
3Crawl Space Mold Remediation: What Homeowners Need to Knowcrawl space mold remediation3,5000InformationalLocation-specific / educational
4Attic Mold Remediation: Causes, Process & Preventionattic mold remediation2,3000InformationalLocation-specific / educational
5Commercial Mold Remediation for Businesses & Property Managerscommercial mold remediation2,9003CommercialB2B audience / decision stage
6Black Mold Remediation: Is It More Dangerous Than Regular Mold?black mold remediation1,10033InformationalHigh-fear topic / trust builder
7The Mold Remediation Process: Step-by-Step From Inspection to Clearancemold remediation process1,10030InformationalEducational / E-E-A-T content
8Basement Mold Remediation: Signs, Costs & What to Expectbasement mold remediation7009CommercialLocation-specific / decision stage
9Mold Testing and Remediation: Do You Need Both?mold testing and remediation60031InformationalEducational / service upsell
10How Long Does Mold Remediation Take? (By Job Size)how long does mold remediation take8000InformationalFAQ / pre-hire concern
11Mold Removal vs. Mold Remediation: What's the Actual Difference?mold removal vs remediation1001InformationalEducational / awareness (TP 14K)
2

Water Damage Restoration

Mo 7–12 69K vol · KD 45
Monthly Volume
69,000
Keyword Difficulty
45
Traffic Potential
118,000
CPC
$1.90
Jenkins' bread-and-butter service with extraordinary traffic potential at 118K — the #1 ranking page captures far more traffic than just the head term. This pillar spans the full customer journey: emergency ('burst pipe water damage'), comparison ('water damage restoration company'), and informational ('water damage insurance claim').
3

Fire & Smoke Damage Restoration

Mo 13–18 53K vol · KD 18
Monthly Volume
53,000
Keyword Difficulty
18
Traffic Potential
36,000
CPC
$3.00
Jenkins' most SEO-accessible high-volume pillar. Combined volume of fire (47K) + smoke (6K) totals ~53K/month at just KD 18 — the lowest of any major pillar. High search demand with relatively low competition. Smoke odor removal (4K), smoke damage cleanup (2.5K), and soot removal (700) allow coverage of every phase of post-fire recovery.
4

Flood Damage Restoration

Mo 19–24 126K traffic potential
Monthly Volume
25,000
Keyword Difficulty
31
Traffic Potential
126,000
CPC
N/A
The highest traffic potential of any pillar — 126K. Distinct from general water damage, flood captures seasonal and catastrophic events (hurricanes, flash floods). The 'near me' variant drives 20K/month at KD 12. Most importantly, no competitor is ranking in the top 100 for this term — making this an open pillar Jenkins can claim entirely.
5

Storm Damage Repair

Mo 25–30 KD 0 — Fastest to rank
Monthly Volume
15,000
Keyword Difficulty
0
Traffic Potential
14,000
CPC
$0.30
KD 0 on the head term, with most sub-topics also near zero. Fastest path to Page 1 and Local Pack. Directly supports Jenkins' National Roofing Division (launched 2023). Storm topics are intensely local and seasonal — generating concentrated bursts of high-intent searches after weather events where Jenkins' 1-hour response time is the competitive differentiator.

30-Month Publishing Roadmap

Content Rollout Timeline

One pillar + 12 sub-topic posts every 6 months. Pillars are introduced sequentially so domain authority compounds from one topic cluster into the next. All 5 clusters complete by Month 30 — 65 total pieces of indexed, interlinked content.

1
Months 1–6 · Year 1, Cycle 1 Covered under year retainer. Anything after this will be additional scope.
Pillar 1: Mold Remediation
1 pillar post + 12 sub-topics. Lead with crawl space, attic, and low-competition sub-topics (KD 0) to generate early ranking signals within the first 90 days.
2
Months 7–12 · Year 1, Cycle 2
Pillar 2: Water Damage Restoration
1 pillar post + 12 sub-topics. Core service, 118K traffic potential. Mold cluster authority now supporting domain, helping this pillar rank faster from day one.
3
Months 13–18 · Year 2, Cycle 1
Pillar 3: Fire & Smoke Damage
1 pillar post + 12 sub-topics. Lowest KD of any major pillar (18). With 12 months of domain momentum behind it, multiple sub-topics will hit page 1 quickly.
4
Months 19–24 · Year 2, Cycle 2
Pillar 4: Flood Damage Restoration
1 pillar post + 12 sub-topics. Highest traffic potential (126K). No competitor ranking in the top 100 for local flood damage queries — Jenkins claims open ground.
5
Months 25–30 · Year 3, Cycle 1
Pillar 5: Storm Damage Repair
1 pillar post + 12 sub-topics. KD 0 head term, roofing division focus. By Month 30 Jenkins has compounding authority across all 5 topics and 65 interlinked content pieces.
Period Pillar Topic Pieces Vol/Mo
Mo 1–6Mold Remediation1392,000
Mo 7–12Water Damage Restoration1369,000
Mo 13–18Fire & Smoke Damage1353,000
Mo 19–24Flood Damage Restoration1325,000
Mo 25–30Storm Damage Repair1315,000
Total5 Pillar Clusters65254K+

Publishing pace: ~2 posts per month per pillar cycle. Pillar posts: 2,500–4,000 words with FAQ/HowTo schema. Sub-topic posts: 1,200–2,000 words. Every post includes service area references and CTAs. GSC sitemap submission within 48 hours of each publish.

First 90 Days

Quick-Win Priority List

These 8 keywords represent the fastest Page 1 opportunities for Jenkins — all KD 0–3. These should be the first content pieces commissioned, regardless of pillar sequence, to generate early ranking signals and traffic.

1
Attic Mold Remediation
Target keyword: attic mold remediation · KD 0 · 2,300 vol/mo · Pillar 1 sub-topic
2
Crawl Space Mold Remediation
Target keyword: crawl space mold remediation · KD 0 · 3,500 vol/mo · Pillar 1 sub-topic
3
How Long Does Mold Remediation Take?
Target keyword: how long does mold remediation take · KD 0 · 800 vol/mo · FAQ snippet opportunity
4
Storm Damage Repair (Pillar)
Target keyword: storm damage repair · KD 0 · 15,000 vol/mo · Fast-track Pillar 5 early
5
Hail Damage Repair
Target keyword: hail damage repair · KD 0 · 3,400 vol/mo · Roofing division focus
6
Wind Damage Roof Repair
Target keyword: wind damage roof repair · KD 1 · 1,600 vol/mo · Roofing division focus
7
Commercial Mold Remediation
Target keyword: commercial mold remediation · KD 3 · 2,900 vol/mo · B2B / property manager audience
8
Smoke Damage Cleanup
Target keyword: smoke damage cleanup · KD 2 · 2,500 vol/mo · Pillar 3 early entry point